Types of Digital Storytelling Format

Video is the most sought after digital storytelling format. With the growing demand for video content, Stories in the video format have been a great way to connect to the audiences. Videos work particularly well for social-media and mobile users, as it lets the user consume information in a visual manner, in a short-span and are shared the most. This is especially true, when the videos tell a story of a true incident.

Also, videos with sound and subtitles, make it interesting for the viewer to watch. News clips in a video Story, and inspiring success Stories, impress the audiences. Also, videos are used in schools to explain the concept, for easy comprehension. Videos are extensively used by brands to promote their product in the form of Stories, so as to build a personal connection with the customers, as they add reality to the product. There are many digital tools available on the web, that let you create amazing videos with all interactive features, and in future, videos as a Stories format are going to get only better.

Majority of people today consume information from smartphones, and are accustomed to accessing information that is quick to grasp. Horizontal Stories format is one of the best digital Storytelling format. Information appears in the form of swipeable slides, where each slide has brief-text with engaging visuals or video. These slides are tappable, and load full-screen on mobile. Stories generate curiosity for the reader, as it leads him to think what the next slide has, and makes him stay longer in the Story. Snapchat and Instagram popularized the Stories format, which included personal Stories and Stories created by brands on this platforms to endorse their product, and charm their audiences. This format is well suitable for creating news too.

Web Stories
The most popular search engine, Google introduced Web Stories, the modern format of storytelling. The Stories are visually-rich and load full-screen on mobile. They tap the potential of AMP technology, that facilitates faster loading of web pages. They are similar to Snapchat, and Instagram Stories, i.e., content is in the form of slides, with the added benefit of being search engine friendly. Stories produce immersive experiences, and are attention-grabbing, and score high on user-engagement metrics. The format suits all content forms like news, general information, and personal experiences.

Visual Stories is a brand-new platform that lets you to create Web Stories using the Web Story Builder. The tool is simple to use with extensive customization options, so anybody from bloggers to content marketers, can use it efficiently to create visually-rich Stories. Writers get to showcase their writing skills through visual blogging, content marketers get to present their content in a modern way and raise the digital marketing standards, businesses get to integrate Web Stories on their website with minimal efforts and enhance their brand value by creatively promoting their products, through Stories.

Listicles make for an interesting Storytelling format. It involves creating lists using catchy yet clear headlines in Stories, to captivate readers’ attention and letting them share it with their friends. Listicles present interesting and quality content in the form of lists. Each point has compelling content, with or without visuals, which forces the reader to navigate to the next point and eventually till the end of the list. People love sharing listicles on social web, and these are easily viral hence this format brings a lot of traffic too.

Virtual Reality is a technological marvel which has impacted our lives and will continue to a greater extent in near future. They take Stories a notch higher. Though not fully explored, they aim to provide an immersive experience to the user, and let the user be a part of the Story, as one of the character, who will be able to interact with the virtual world: this is in particular for interactive games.
In addition, 360 degree-video angles have been implemented for news content, to produce an immersive experience for the reader.

Movies, which are a great source of entertainment, consider VR and AR technology seriously. 3-D movies have already charmed audiences, as they give a vicarious experience. But with well-equipped VR tools, people will get to live the Story, as if it were their own Story. People will get a feeling of a playing character themselves, and be a part of the whole journey of the Story. Hence, it makes for a promising digital storytelling format.

These are some imperative digital storytelling formats that will help you keep up with the technology, and beat your business and marketing competition.

All in all, Stories will keep continuing to entertain the audiences, and are the future of the digital world.