A delay of even 1 second in page load time costs Amazon US $1.6 billion per year and also leads to a 7% loss in conversion. Half of modern users abandon a website if the load time is more than 3 seconds, as they expect quick access to the information. Google’s AMP technology can be an avant-garde move for business to keep the users engaged.
It is widely accepted that human brain tends to grasp visuals better than bland text-heavy content. AMP Story format’s principal highlight is that it helps you tell your story in visually rich and immersive way. Content in the AMP Stories format can thus help business to reduce the bounce rates as users are easily glued to visually rich content.
A world with new devices and changing consumer demands mandates you to tell stories in new ways and boost user engagement. Switch to AMP Stories format that takes your content creation to a level higher and paves the way for a better ROI. Upgrade your content strategy to make your content gain better readership and boost ROI.