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Tips to Increase Your Mobile App Downloads | Mobile App Marketing

Creating an E-commerce store is not complicated compared to surviving the tough competition in the marketplace. By the time you opt to proceed with your land-based company to the competitive online world, some giant eCommerce stores will already be dominating the market.
So, how do you get above them? Well, the simplest method to up your Mobile app and stand out in the competitive online world is embracing AI. AI plays an integral part in re-shaping the eCommerce industry. Here are the ten ways of AI into eCommerce.

Customer Experience

Companies are now focusing more on producing customer-centric and the most relevant results. AI has also introduced voice and image search feature to offer a hassle-free online shopping experience to the customers. Besides, the companies have started to use the omnichannel method (all online platforms) to reach their target customers easily.

Predict Customer Requirements

With the help of AI, eCommerce websites can analyze the data and look into their customer’s purchase history. This information is sufficient to present the most relevant recommendations based on their budget, preference, and requirements.

Nurturing Leads to Potential Buyers

AI supports eCommerce industries to turn their leads and prospects into clients. It helps companies to send the notifications of interesting offers and also the latest deals. This way, it guarantees customer engagement and increases the retention rate.

Customer Personalization Experience

Nowadays, customers want a personalized shopping experience. They don’t pay attention to irrelevant offers or notifications. To get ahead of the competitors, eCommerce stores have started embracing Artificial Intelligence to analyze and predict customer’s buying behavior.

Lead Generation and Sales Funnel Process

Lead generation and conversions are the most important aspects of an eCommerce store. Not only does AI help companies generate leads but it completes the sales funnel process by guiding the customers throughout the shopping process.

Guided Shopping & Personal Advisor

A lot of customers abandon the cart because of a complicated checkout process. With the help of chatbots and virtual assistants, eCommerce stores can provide a better experience by guiding the customers throughout the shopping. Studies suggest that 1 out of 5 customers are able to purchase products with the assistance of chatbots.

Filtering Fake Reviews

Amazon has already implemented the AI technology to recognize fraudulent reviews. To make your store the most authentic and transparent eCommerce platform, you need Artificial Intelligence to filter fake reviews and provide genuine ratings and reviews to your customers.

Filtering Fraudulent Transactions

With AI, the online transaction system has become much safer and transparent than ever before. By implementing the Blockchain technology, you can secure the payment gateway and filter the fraudulent transactions.

Create Optimized Product Description and Best Pricing

As mentioned before, AI is used to analyze your customer’s buying behavior. You can explore their purchase history and determine the best and most relevant product recommendation for them. Additionally, you can keep an eye on the competitor’s pricing and marketing strategy to come up with the best marketing plan.

Analytics, Marketing & Business Decisions

Artificial Intelligence has made business analytics, marketing, and deciding a smoother process. By presenting the best insights into the competitor’s marketing strategy and consumer preference, Artificial intelligence allows eCommerce stores to stand out by executing a more reliable strategy.