Every business owner wishes for a website that will set itself apart from everyone else’s. This, however, is easier said than done. The digital world is full to the brim with countless active websites, each of them wishing to capture user attention. Thus, a generic website stands at risk of going unnoticed in the throng.
Making a website that stands out from the crowd might not be a child’s play, but it is not impossible either. Put together here are a few simple tips to help you along your quest.
Keep It Simple
When it comes to making a unique website, its design will undoubtedly be one of your foremost thoughts. Yes, a creative website design will definitely score you brownie points, but there is always a risk of overplaying your hand. Do not create a complicated maze of a website that will make the users get hopelessly lost. The best way to deal with this is to hire trusted professionals to come up with a simple, beautiful design that is easily navigable. Lay out an easy path for your clients with easily locatable Call-to-Actions that will compel the users to take an action.
Make a Lasting First Impression
Be creative while introducing yourself and your team to potential clients. Rather than just coldly listing out your academics and achievements, add a personal touch to the introduction like sharing your favourite movies or hobbies to make your clients feel more connected to you.
Create a memorable “About Us” page. You can make a short, relatable video that serves as a quick introduction of your business. It gives a personality to your website and is a great way to make your website stand out.
Pay Attention to SEO
SEO is one of the most important factors to get your site noticed. Examine your SEO strategy to determine the best sources of your traffic, the keywords which rank and the ones that don’t. Once you do this, refine your strategy accordingly to rank higher in Google results.
Mobile devices have long since taken the world by the storm. You will miss out catching the eye of a large portion of user base if you fail to make your website a responsive one. Google has also been placing more and more emphasis on the importance of mobile-friendly sites. Make sure to offer a gripping mobile experience to endear yourselves to the smartphone savvy audience.
Uniqueness Is the Key
Try to offer services that will be hard to come by elsewhere. Just updating your website with fresh content does not cut it anymore. Putting forth your content with a different, unique take or approach will set you apart from others. The uniqueness is not only limited to just the content, but applies to its presentation as well. Lengthy articles are a thing of the past. Taking a step further from the Snapchat and Instagram Stories, Google has introduced the Web Stories format that emphasizes more on visual elements than simple plain text.
With beautiful images, gripping animations and nugget-sized text, the Web Stories keep their readers hooked like nothing else. Visual Stories offers the Web Story Builder, a powerful tool that lets you create these mobile-friendly, fast-loading Stories with minimal efforts.
Analyze Your Competitors
You need to keep abreast of what your competitors are offering their clients. Doing so will help you figure out whether you are lacking in the services that you are providing, and will furnish you ways to fix any drawbacks.