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What Are Google AMP Stories and How to Master Them

What Are Google AMP Stories and How to Master Them
Here's a full-fledged guide on what are Google AMP Stories and how you can master this innovative storytelling format.
Akshay Kulkarni
Last Updated: Feb 27, 2019
The Inception of AMP
Back in February 2016, Google launched the AMP (Accelerated Mobile Pages) project. As the name indicates, AMP makes websites mobile optimized and quick loading. It helped a lot of businesses, from news media agencies to e-commerce websites, to flourish online by affecting their mobile performances and speed.
What Are AMP Stories?
After the success of AMP, Google launched AMP Stories in 2018. With these Stories, publishers can entwine text, images, videos, and graphics to provide their audiences immersive and visually-appealing experiences. Google partnered with various renowned publishers like CNN, Mashable, Vox, etc. to optimize AMP Stories with their inputs.

AMP Stories support rich visuals with native video and image performances, which enhance the user experience. Their full-screen and tap-through interface helps keep the audience engaged. And as they can be searched and crawled by the search engine bots, AMP Stories also help with SEO.
Creation of AMP Stories
AMP Stories comprise of three components: Story (amp-story) represents the whole AMP Story, Page (amp-story-page) includes every individual page in Story, and Layer (amp-story-grid-layer) contains every element present on a particular page.

To create AMP Stories, you should possess: a text editor, a browser, basic knowledge of HTML, JavaScript and CSS, and basic understanding of AMP’s core concepts.
Google has provided its boilerplate code on Github which you’ve to download and then configure in compliance with your AMP Story.

However, if you don’t want to put too much time and effort in creating AMP Stories from scratch, there is an easy and efficient way out, Visual Stories - it’s a platform which provides a stellar Story creation tool called AMP Story Builder. The builder has an intuitive interface and wide-ranging image library, with which you can easily create alluring AMP Stories.
Tips to Create High Performing AMP Stories
  • To master AMP Stories, you don’t have to be a verbose wizard or literary mastermind. Just blending the right kind of simple words with enhancing visuals can make for a great AMP Story.
  • Instead of bombarding the users with text-heavy and monotonous content, provide bite-sized and information-rich text to make the Story captivating.
  • Focus on incorporating media elements like images, videos, and graphics as much as possible. This makes the Story visually rich and more engaging for a user.
  • Make the Story interactive by using animations and features like CTAs wherever necessary.
  • As AMP Stories are search engine friendly, try to smartly incorporate SEO-ed keywords in your Story, so that it gets easier to rank higher on SERPs.
  • Choose the topic of the Story wisely, if the particular topic needs too much of explaining, discard it. Prefer to write on topics which can be precisely explained and visually enhanced.

While making the use of Visual Stories’ AMP Story builder, if you follow these tips to create AMP Stories, you’re sure to engage, educate and entertain your audience. Well-made AMP Stories not only fulfill the user's needs, but also rank higher on search results.