Why to Embed Instagram-like Stories on Your Website

The Stories format has become quite a rage among the users as well as the tech industry. Well, the hype is well-deserved, as this fast loading content format immerses each one with its highly engaging visuals.

Rasshmie Salunkhay

Last Updated: Sep 2, 2020

Stories are proving to be an influential medium as far as content formats are concerned. It is penetrating through the clutter of excessive information bombarded on the consumer. It is a bridge that connects the consumers with their specific interests. It is an impactful move that showcases advantages not just for users, but for businesses as a new revenue model too. The growing number of digital users with widespread content available makes the Stories format unstoppable.

Stories have undoubtedly become the new organic marketing tool for advertisers and online businesses. They are flexible with endless creative options and interactive and so are in a great demand.

It was Snapchat who initiated the Stories format in 2013, Instagram then followed suit after a couple of years. i.e., in 2016, and then even Facebook cashed in on it after just about a year.

This Stories format was too compelling to be ignored, and not hopping onto it would have meant choosing to stay out of the race. And hence, as an Ace in its deck, Google introduced Web Stories developed by using the same technology of AMP (Accelarated Mobile Pages) project.

Difference Between Other Stories and Web Stories

Shelf-life

Other stories have a short shelf-life. They disappear after 24 hours, and this attribute limits an ability of the user to archive, save and re-use these Stories for any further promotional usage. In contrast, Web Stories do not disappear from the web. The user has complete control and freedom on the longevity of the Stories.

Searchability

Other Stories cannot be searched on the web. As opposed to that, Web Stories are searchable on web. As a matter of fact, they are ranked on Google SERPs higher than the other web pages. The sole reason is these Stories are in AMP format and so are preferred by Google's search robots. This implies that this format already has an added advantage of being search engine optimized content.

Sharability

Other stories can be shared only on their own platforms or sister platforms but Web Stories can be shared all over the web.

All these features of the Web Stories allure users to explore it on a personal level. They are visually engaging, light on text and media-rich Stories which enthral users and hold their attention longer. Moreover, Web Stories can be used to display and promote your products and services effectively, right on your website. It is a whole new digital marketing experience that promises higher ROI.

Embedding Web Stories on your website means adding a content that is in AMP format. This makes your website rank higher on SERPs since Google, the ace of search engines, gives precedence to the content in AMP format while ranking websites. The Stories are not embedded in frames, which means your website will rank for its content.

So it is obvious that Web Stories is the trick-of-the-trade. But 'how to create and embed them without any hassle' is the real world question! A need for professional tools that help the consumers delve easily into this arena arises.

With factors in mind like business growth, brand promotion and monetizing your website, it may be confusing which tool to go for. Visual Story Builder - a no-code solution developed by Visual Stories is the one which clears this confusion. It is one-of-its-kind Story creation tool which helps you create visually immersive Web Stories without any hassle, in a short span of time, even if you have little to no technical knowledge of AMP! So why wait? Get Web Stories on your website, now!