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Why Popularity of Google AMP Stories is Increasing Swiftly in 2020

Why Popularity of Google AMP Stories is Increasing Swiftly in 2020
Google's AMP Stories are speedily taking over the world wide web since last year, check out what is making them so popular in 2020.
Akshay Kulkarni
Last Updated: Jan 14, 2020
Launched by Google in February 2018, AMP Stories have come a long way since then. At first, embraced by select news media publishers like CNN, Merideth, The Washington Post, etc., the visually enthralling AMP Stories are now deployed by all kinds of online businesses. While being similar to the Instagram/Snapchat Stories, their unique set of distinguished features make AMP Stories relevant to the modern user, now, more than ever.

In 2020, AMP Stories are becoming the epitome of spell-binding visual storytelling. Here are the reasons that articulate why AMP Stories are growing so fast in the digital world.
Modern Way of Storytelling
AMP Stories
Following the steps of Instagram/Snapchat Stories, Google put forth AMP Stories to capture the millennial audience group they were missing out on. Google incorporated all the plus points of social media Stories with its AMP (Accelerated Mobile Pages) technology to develop AMP Stories, the verdict: AMP Stories are basically social media Stories but for the web.

The media-rich AMP Stories let publishers create visually-appealing content garnished with bite-sized chunks of text that strikes a chord with modern users. This kind of storytelling has been popular since the inception of Snapchat Stories and the success of AMP Stories indicates that it’s not going to slow down.
Embrace the Mobilegeddon
Mobile Users
With the domination of mobile users on the Internet, Google started to find ways to bag this demographic. Launching of AMP (Accelerated Mobile Pages) project, AMP Stories, and implementing mobile-first indexing in its ranking algorithm, these are all the steps Google took to please the mobile users. Therefore, even if AMP Stories are responsive to all devices, they feel more native to mobile phones.

The best part of AMP Stories is that they fill users’ mobile screen with visually delightful content which makes for an immersive experience. Their tap-through and quick-to-load feature keeps the users glued to the mobile screen. And with Google’s constant push towards the mobile web and AMP Stories' mobile optimized experience, they are sure to lure the mobile users even more in the near future.
Fast As a Lightning Bolt
Google launched the AMP (Accelerated Mobile Pages) project for the purpose of keeping up with the users’ constantly decreasing attention span. AMP Stories, being a part of this AMP initiative, also load near instantaneously.

AMP Stories stay true to the AMP’s ‘lightning bolt’ icon. Although supporting rich media elements and providing native image, video performance, AMP Stories load at a lightning speed. At the time when users leave a website if it doesn’t load within 3 seconds, to retain them, AMP Stories appear to be a timely medicine.
Super Easy to Create
With all their perks at hand, AMP Stories are trouble-free to create. There are various ways to create AMP Stories, but the simplest one is with Visual Stories. It’s a platform which offers a profound AMP Story Builder to help you create high performing AMP Stories. The builder provides an easy-to-use interface and extensive customization options which makes the creation of AMP Stories as easy as pie.