Why Popularity of Google Web Stories is Increasing Swiftly in 2020

Why Popularity of Google Web Stories is Increasing Swiftly in 2020
Google's Web Stories are speedily taking over the world wide web since last year, check out what is making them so popular in 2020.
Akshay Kulkarni
Last Updated: Sep 15, 2020
Launched by Google in February 2018, Web Stories have come a long way since then. At first, embraced by select news media publishers like CNN, Merideth, The Washington Post, etc., the visually enthralling Web Stories are now deployed by all kinds of online businesses. While being similar to the Instagram/Snapchat Stories, their unique set of distinguished features make Web Stories relevant to the modern user, now, more than ever.

In 2020, Web Stories are becoming the epitome of spell-binding visual storytelling. Here are the reasons that articulate why Web Stories are growing so fast in the digital world.
Modern Way of Storytelling
AMP Stories
Following the steps of Instagram/Snapchat Stories, Google put forth Web Stories to capture the millennial audience group they were missing out on. Google incorporated all the plus points of social media Stories with its AMP (Accelerated Mobile Pages) technology to develop Web Stories, the verdict: Web Stories are basically social media Stories but for the web.

The media-rich Web Stories let publishers create visually-appealing content garnished with bite-sized chunks of text that strikes a chord with modern users. This kind of storytelling has been popular since the inception of Snapchat Stories and the success of Web Stories indicates that it’s not going to slow down.
Embrace the Mobilegeddon
Mobile Users
With the domination of mobile users on the Internet, Google started to find ways to bag this demographic. Launching of AMP (Accelerated Mobile Pages) project, Web Stories, and implementing mobile-first indexing in its ranking algorithm, these are all the steps Google took to please the mobile users. Therefore, even if Web Stories are responsive to all devices, they feel more native to mobile phones.

The best part of Web Stories is that they fill users’ mobile screen with visually delightful content which makes for an immersive experience. Their tap-through and quick-to-load feature keeps the users glued to the mobile screen. And with Google’s constant push towards the mobile web and Web Stories' mobile optimized experience, they are sure to lure the mobile users even more in the near future.
Fast As a Lightning Bolt
Google launched the AMP (Accelerated Mobile Pages) project for the purpose of keeping up with the users’ constantly decreasing attention span. Web Stories, being a part of this AMP initiative, also load near instantaneously.

Web Stories stay true to the AMP’s ‘lightning bolt’ icon. Although supporting rich media elements and providing native image, video performance, Web Stories load at a lightning speed. At the time when users leave a website if it doesn’t load within 3 seconds, to retain them, Web Stories appear to be a timely medicine.
Super Easy to Create
With all their perks at hand, Web Stories are trouble-free to create. There are various ways to create Web Stories, but the simplest one is with Visual Stories. It’s a platform which offers a profound Web Story Builder to help you create high performing Web Stories. The builder provides an easy-to-use interface and extensive customization options which makes the creation of Web Stories as easy as pie.